Welcome to Awaz.ai’s Analytics & Reporting Tools!

Awaz.ai provides detailed reporting and analytics to help you optimize AI call campaigns, track customer interactions, and improve engagement strategies. This guide will cover:

✔ How to track and manage contact list metrics
✔ Analyzing campaign data, including call outcomes and costs
✔ Using call recordings and follow-up metrics to refine AI performance
✔ How to export reports for further analysis

1: Contact List Metrics & Customization

Your contact list is the foundation of every campaign. Awaz.ai allows you to import, organize, and export contacts for better segmentation and analysis.

🔹 Key Contact List Metrics

All Contacts – Every contact in your database.
Contacted – Leads that have received at least one call.
Not Contacted – Leads that have not yet been reached.
Unsubscribed – Contacts that opted out of future calls.

🔹 Importing & Exporting Contact Lists

Import Contacts: Upload a CSV file to bulk-add contacts.
Export Contacts: Download your list to analyze or back up data.

🔹 Customizing Your Contact List with Custom Fields

To add custom fields, go to:
Settings > Custom Fields
Create fields such as Date of Birth (DOB), Company Name, Lead Source, etc.
These customized fields will then be available in the contact list.
When exporting as a CSV file, these fields will be included for detailed segmentation and reporting.

📌 Want to learn more about managing your contact list? Read our User Onboarding Guide.

2: Campaign Data & Performance Analysis

Campaign reporting gives real-time insights into AI call performance and helps track results.

🔹 Key Campaign Metrics

Number of Calls Dialed – Total attempted calls.
Call Outcomes:
✅ Picked Up – Answered calls.
✅ Went to Voicemail – AI left a message.
✅ Failed – Call attempt failed.
✅ Busy / No Answer – Call was not completed.
✅ Successful Results – Calls that led to action (scheduled, follow-up, etc.).
Cost Per Result – Tracks efficiency in cost vs. successful outcomes.
Total $ Spent on Campaign – Helps measure return on investment (ROI).

💡 Why This Matters:

Identifies which campaigns perform best.
Helps optimize call strategies based on outcomes.
Assists in budget planning for future campaigns.

📌 Want to refine your strategy? Read our Navigating the Dashboard Guide.

3: Call Recordings & Performance Metrics

The Recordings tab provides the most detailed analytics and follow-up data to improve AI-driven interactions.

🔹 Key Performance & Follow-Up Metrics (Exportable)

Call Type – Inbound or outbound.
AI Agent Used – Identifies which AI assistant handled the call.
Call Duration & Cost – Measures efficiency and spending.
Call Status:
✅ Unanswered – No response from the recipient.
✅ Picked Up – Answered but no further action.
✅ Outcome Recorded – Call completed with a result.
Transcriptions – Full-text logs of AI conversations.
User Sentiment Analysis – Detects engagement level (positive, neutral, negative).
Outcome Reasoning:
✅ A message or email was sent.
✅ A follow-up was scheduled.
✅ Contact details were successfully captured or not.

🔹 Exporting Performance Data

Download detailed call logs from the Recordings tab as a CSV file.
Before exporting, use the filter function to refine data by:
✅ Campaign – View results from specific AI-driven campaigns.
✅ Period – Select a date range to analyze past calls.
✅ Status – Filter by answered, unanswered, or outcome-based calls.
Use exported data for quality control, compliance, or deeper analysis.

4: Using Insights to Improve AI Performance

Once you've reviewed contact lists, campaigns, and call performance, use these insights to optimize your AI automation:

✔ Adjust call timing & retry logic – Reduce failed or unanswered calls.
✔ Refine AI agent scripts – Improve conversations based on transcriptions.
✔ Segment contact lists – Use custom fields to target high-potential leads.
✔ Optimize budgets – Reduce cost per result by adjusting campaign settings.

📌 Want to automate follow-ups? Read our Integrating Awaz.ai with Gmail Guide.