Unlock Data-Driven Campaign Optimization
Successful campaigns are built on data-driven decisions. In Awaz.ai, reviewing performance metrics enables you to identify what’s working and what needs improvement.
By leveraging call outcomes, engagement trends, and cost analysis, you can refine your strategy and boost campaign efficiency.
Gather Data from Campaign Reports
1️⃣ Navigate to Campaigns in the dashboard.
2️⃣ Select the campaign you want to analyze.
3️⃣ Review key metrics such as:
Call pickup rates
Voicemail and unanswered calls
Outcomes (e.g., scheduled appointments, lead follow-ups, unsubscribed contacts)
Cost per result and overall spending
📌 Want to learn more about campaign performance tracking? Read Monitoring Campaign Performance.
Identify Trends & Areas for Improvement
✔ High pickup rates? Consider increasing call volume or expanding target segments.
✔ Too many unanswered calls? Adjust call scheduling—target different time zones or modify call attempts.
✔ Low conversion rates? Refine the AI agent’s prompting, objection handling, and follow-up strategies.
✔ High cost per result? Adjust daily budgets and optimize lead targeting to improve ROI.
💡 Pro Tip: Use call recording insights to analyze conversations and refine AI agent responses for better engagement.
Adjust Campaign Parameters & Relaunch
Now that you've identified key optimizations, apply them in Campaign Settings:
✔ Modify call schedules to align with contact availability.
✔ Adjust daily budget allocations to maximize cost-effectiveness.
✔ Fine-tune AI agent scripts and prompts for better engagement.
✔ Segment your audience using custom fields to target high-value leads.
📌 Need help refining AI agent scripts? Read Fine-Tuning Agent Prompts for Better Responses.
Need Help?
We’ve got plenty of resources to assist you!
📺 Tutorial Videos: Watch step-by-step guides
🔑 Login / Sign-up: Access Awaz.ai
📖 Help Center: Visit our knowledge base
📧 Support Email: [email protected]