Campaign customization allows businesses to target different customer segments effectively by refining messaging, optimizing outreach strategies, and tracking performance metrics. By setting up custom parameters, adjusting agent scripts, and segmenting audiences, you can maximize the success of your campaigns.

✔ Segment your audience based on behavior, intent, and engagement level.
✔ Tailor AI agent scripts to align with different customer profiles.
✔ Optimize call frequency, timing, and response handling for better results.

Understanding your audience helps refine your campaign for better engagement. Within the Campaigns section, you can:

✅ Define key audience groups (e.g., new prospects, returning customers, high-value leads).
✅ Adjust campaign timing to match customer availability (business hours vs. evenings).
✅ Set call frequency & retry attempts to optimize response rates.
✅ Ensure the correct AI agent is assigned to handle the segment effectively.

📌 For insights on campaign performance tracking, check out Monitoring Campaign Performance.

Your AI agents need to speak the right language for each audience. Adjusting agent messaging ensures higher engagement and better call outcomes.

🔹 Edit prompts & responses in Agent Settings > Prompt tab to personalize outreach.

🔹 Use a different tone, greeting, and follow-up style based on the audience type.
🔹 Set predefined responses to common objections and FAQs.
🔹 Apply freestyle prompts to provide more detailed agent instructions.

📌 Need help refining AI agent scripts? Read Fine-Tuning Agent Prompts for Better Responses.

💡 Tip: A campaign targeting high-value leads should have a more professional and warm approach, while cold outreach campaigns should focus on direct, value-driven messaging.

After launching your customized campaign, track its success through the Campaign tab:

📊 Monitor key performance metrics, such as pickup rates, response rates, and conversion outcomes.
📊 Analyze cost per result and campaign spending to determine efficiency.
📊 Use insights from past campaigns to refine AI agent behavior and call scripts.

💡 Tip: Export campaign data from filtered recordings on the Recordings tab for deeper analysis and strategy adjustments to improve targeting.

📌 For guidance on campaign optimizations, see Optimizing Campaigns Based on Data Insights.

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