A successful campaign in Awaz.ai starts with clear objectives and measurable outcomes. Whether your goal is appointment booking, lead follow-up, or customer engagement, tracking the right metrics is key.

This guide will help you define campaign KPIs, analyze performance, and use recorded data for future optimization.

📌 Need help setting up your campaign? Check out our Creating a New Campaign Guide.

Before launching a campaign, establish clear KPIs to measure success:

✔ Call Pickup Rate – Percentage of contacts who answered AI agent calls.
✔ Conversion Rate – How many calls resulted in the desired outcome (e.g., appointment booking).
✔ Cost Per Result – Total campaign spend divided by successful outcomes.
✔ Unsubscription Rate – Number of contacts opting out after interaction.

💡 Tip: If conversion rates are low, adjust agent prompts to improve engagement.

Unlike traditional reporting dashboards, campaign performance is displayed in the campaigns tab.

Key metrics you’ll see include:
✔ Spent ($) – Total budget used in the campaign.
✔ Cost Per Result ($) – How much was spent per successful interaction.
✔ Call Status Breakdown:

💡 Tip: A high cost per result may indicate that targeting or call scripting needs improvement.

📌 Want to optimize call scripts? Check out our Fine-Tuning AI Agent Prompts Guide.

For deeper insights, use the Recordings tab to:

✔ Filter by Campaign – View only the calls linked to a specific campaign.
✔ Export Data – Download call records for offline analysis.
✔ Review Call Outcomes – See follow-up actions, lead responses, and unsubscriptions.

💡 Tip: If leads aren’t converting, adjust campaign settings or follow-up strategies based on call trends.

We’ve got plenty of resources to assist you!

📺 Tutorial Videos: Watch step-by-step guides
🔑 Login / Sign-up: Access Awaz.ai
📖 Help Center: Visit our knowledge base
📧 Support Email: [email protected]