Overview
Want to impress leads with a live, instant demo where an AI agent sounds like it knows their business?
With Awaz.ai, you can train AI agents on the fly using custom data fields such as scraped website content. This guide walks you through how to send such dynamic information into Awaz and have an AI agent use it during a live call.
This setup is ideal for:
✔ Building instant demos from lead forms
✔ Integrating external data sources like website scrapers
✔ Personalizing calls using company-specific info
Step 1: Create a Custom Field in Awaz.ai
To hold scraped data (e.g., company details, services), create a custom field in your contact list:
Go to Lists > Select your list
Open Settings > Custom Fields
Add a new field such as
scraped_website_infoThis field will now appear under each contact in the list
💡 Tip: Always create a new list for this flow. Do not use the default Unsigned list.
📌 Want a full walkthrough on working with custom fields? Read our Using Custom Fields to Enhance Contact Lists guide.
Step 2: Include the Custom Field in the Agent Script
Now configure your AI agent to use this scraped information during the call.
Go to Agents > Select your agent
Open the Prompts tab
Add a dynamic variable in your script like:
“Based on the info from your website, I noticed you specialize in {{scraped_website_info}}…”
This ensures your AI agent references the exact content pulled for that prospect.
Step 3: Send Contact Data to Awaz via Zapier or API
You can use Zapier, n8n, or API calls to push the scraped data into Awaz. Here’s how to do it with Zapier:
Trigger: Form submission on your website (e.g., via GoHighLevel or other tool)
Scraping Step: Use a webhook in n8n to collect website data
Zapier Step: Send the scraped data, name, and phone to Awaz.ai’s API
Assign to the relevant contact list
Map the scraped data into the
scraped_website_infocustom field
✅ This will automatically create a contact in Awaz, complete with dynamic data.
Step 4: Trigger a Call to That Contact
Once the contact is saved with all relevant info, you can immediately initiate a call:
In your Zap or flow, add another step to make a call using Awaz.ai
Select the same agent trained to use the
scraped_website_infovariable
This will create a seamless, intelligent conversation as if your AI already knows the business.
Use Case Example:
A lead submits a form on your website with their contact details and website URL.
You collect additional insights from their website, then send both the contact info and the scraped data to Awaz.ai through an automation tool like Zapier.
The AI agent then calls the lead immediately—already equipped with personalized context—allowing it to reference the lead’s business or services in a natural, informed way.
Need help?
We’ve got plenty of resources to assist you!
📺 Tutorial Videos: Watch step-by-step guides
🔑 Login / Sign-up: Access Awaz.ai
📖 Help Center: Visit our knowledge base
📧 Support Email: [email protected]