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Integrating Campaigns with CRM Systems via Zapier

Integrating Campaigns with CRM Systems via Zapier

Connect Awaz.ai campaigns with your CRM via Zapier for seamless lead management and automated follow-ups.

Updated over a month ago

Streamline Campaign Data Flow with CRM Integration

Integrating Awaz.ai campaigns with CRM systems via Zapier helps businesses automate lead management, track customer interactions, and enhance follow-up efficiency.

Whether you’re using Zoho CRM, Microsoft Dynamics 365, Bitrix24, or Wealthbox, Awaz.ai’s integration enables real-time data updates based on call outcomes.

📌 Looking for a detailed CRM integration? Read our Awaz.ai + Zoho CRM Integration Guide.


Set Up Awaz.ai as the Trigger in Zapier

  1. Log into Zapier and create a new Zap.

  2. Set Awaz.ai as the trigger app.

  3. Select the trigger event:

    • Agent Trigger – Activate when a specific AI agent performs an action.

    • New Call – Trigger automation when a call is made or received.

  4. Refine the trigger by selecting the specific AI agent tied to a campaign to ensure relevant data is passed to the CRM.


Choose Your CRM as the Action App

Search for your CRM in Zapier’s app directory.
✔ Select an action such as "Create a New Lead" or "Update Contact".
✔ Connect your CRM account and grant necessary permissions.

💡 Recommended CRM platforms for integration:

  • Zoho CRM – Best for automation and lead tracking.

  • Microsoft Dynamics 365 – Ideal for enterprise-level customer management.

  • Bitrix24 CRM – Great for teams needing communication and task management.

  • Wealthbox CRM – Perfect for financial advisors and wealth management firms.


Map Campaign Data to CRM Fields

✔ Assign campaign details such as contact name, phone number, call outcome, and notes to corresponding CRM fields.


✔ Ensure critical data points like lead status, last interaction, and follow-up actions are mapped correctly.


✔ Test the integration by running a sample campaign and verifying the data in your CRM.

📌 Want to refine how your AI agents handle calls? Read Best Practices for AI Agent Training and Fine-Tuning.


Final Steps & Optimization

Enable Your Zap – Once testing is successful, turn on the Zap to automate data flow.
Monitor CRM Sync – Regularly check if leads and updates are syncing properly.
Refine Mapping as Needed – Adjust based on campaign performance and agent activity.


Need Help?

We’ve got plenty of resources to assist you!

📺 Tutorial Videos: Watch step-by-step guides
🔑 Login / Sign-up: Access Awaz.ai
📖 Help Center: Visit our knowledge base
📧 Support Email: [email protected]

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