Enhancing Post-Campaign Engagement with Automation
A well-executed follow-up strategy ensures higher engagement, better conversions, and efficient lead nurturing. Awaz.ai allows you to automate post-campaign follow-ups by triggering actions via Zapier, including:
✔ Sending WhatsApp or Messenger messages for follow-ups.
✔ Automating email reminders based on call outcomes.
✔ Tracking and refining engagement based on response rates.
📌 Looking to integrate campaign data with your CRM? Read Integrating Campaigns with CRM Systems via Zapier.
Define Follow-Up Triggers in Campaign Settings
In Awaz.ai, follow-ups can be triggered based on two key campaign events:
🔹 Agent Trigger – Activates follow-up actions based on AI agent behavior (e.g., detected lead interest).
🔹 New Call Event – Automates a follow-up after a completed call, whether successful or missed.
Examples of Automated Follow-Ups
✔ If a call is completed successfully → Send a WhatsApp or Messenger follow-up with additional details.
✔ If a call is unanswered → Trigger an email prompting the lead to schedule another call.
✔ If a contact requests more info → Automate sending the information via email.
💡 Tip: Follow-ups should be timely—sending them within minutes to hours after the call increases response rates.
Use Zapier to Automate Email, WhatsApp, or Messenger Follow-Ups
🔹 Setting Up Automation via Zapier
In Zapier, create a new Zap and set Awaz.ai as the trigger app.
Choose a trigger event:
"Agent Trigger" – Automate a response based on AI agent interactions.
"New Call" – Execute follow-ups based on the completion of a call.
Select an action app, such as:
WhatsApp (via Wati or Twilio) – Send follow-up messages.
Facebook Messenger – Automate responses in Messenger.
Gmail or Outlook – Deliver email confirmations or additional resources.
Map call data to the follow-up message and enable automation.
📌 Want to explore more integration options? Read Integrating Awaz.ai with Google Sheets for Call Logging.
Test and Monitor Follow-Up Performance
Once follow-ups are automated, track their impact to ensure they increase engagement and lead conversions.
📊 Monitor WhatsApp/Messenger read rates – Are leads engaging with follow-ups?
📊 Check email open & response rates – Are leads taking action after an AI agent call?
📊 Refine follow-up timing – If responses are low, adjust the delay before sending messages.
💡 Tip: Analyzing successful follow-ups allows you to refine messaging and increase lead retention rates.
📌 Looking for strategies to optimize campaigns? Read Optimizing Campaigns Based on Data Insights.
Need Help?
We’ve got plenty of resources to assist you!
📺 Tutorial Videos: Watch step-by-step guides
🔑 Login / Sign-up: Access Awaz.ai
📖 Help Center: Visit our knowledge base
📧 Support Email: [email protected]