Introduction: The Challenge
One of our customers, a real estate investment firm in Europe, was facing a significant challenge in scaling outbound sales and lead conversion. Their team relied on human agents for outreach, but as their lead volume increased, they struggled to:
✔ Increase outreach without overloading their sales team.
✔ Lower operational costs by automating initial lead qualification.
✔ Maintain engagement with high-value prospects through follow-ups.
The company’s existing approach required high-touch interactions, making scalability difficult. Without automation, their conversion pipeline was bottlenecked, leading to longer sales cycles and higher acquisition costs.
Process: How Awaz.ai Transformed Their Campaign
The firm implemented Awaz.ai’s AI agents to automate their outbound sales campaigns, focusing on:
🔹 Key Adjustments in Campaign Strategy
✅ AI Agent Prompt Optimization
Designed structured yet adaptive sales scripts tailored to real estate prospects.
Ensured localized AI agents communicated fluently in Dutch to build trust.
Integrated follow-up responses to handle objections and nurture leads effectively.
✅ Call Scheduling & Budget Allocation
Configured AI agents to call leads during peak response hours based on historical data.
Optimized daily budget allocation ($100/day initially) for a cost-effective outreach strategy.
Adjusted max call attempts and retry delays to improve response rates.
✅ CRM Integration & Lead Prioritization
Synced call data with Zoho CRM to streamline follow-ups.
AI agents categorized leads based on intent signals, allowing human reps to focus only on high-value prospects.
Ensured seamless handoffs between AI agents and human closers via call transfers.
📌 Want to refine your campaign outreach? Read our Advanced Campaign Customization Guide.
Results: Campaign Success & Performance Metrics
After optimizing their outbound sales campaign using Awaz.ai, the firm saw substantial improvements:
📈 25% Increase in Qualified Leads
🔹 AI agents handled lead qualification, allowing sales teams to focus on high-intent prospects.
📈 30% Reduction in Cost per Lead Acquisition
🔹 Automated follow-ups reduced the need for manual lead nurturing, cutting down labor costs.
📈 Higher Engagement Rates
🔹 AI-driven personalization led to a 15% improvement in call response rates.
📊 Scalability Without Increasing Headcount
🔹 The company successfully increased outreach to 200,000 calls per month, without hiring additional staff.
By automating their outbound campaign, the firm streamlined its sales funnel, improved conversion rates, and significantly lowered acquisition costs.
📌 Looking to optimize campaign performance? Read our Optimizing Campaigns Based on Data Insights Guide.
Conclusion: Key Takeaways & Recommendations
Optimizing campaign settings in Awaz.ai allowed this business to:
✔ Automate lead qualification and follow-ups, reducing workload for human sales reps.
✔ Increase outreach without sacrificing engagement quality.
✔ Lower acquisition costs while improving overall campaign efficiency.
For businesses looking to scale outbound campaigns while maintaining quality interactions, AI-driven automation can lead to faster lead conversion, higher efficiency, and better cost management.
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