Introduction: The Challenge
One of our customers, a B2C sales-driven business in the digital marketing sector, faced a major challenge—high costs and inefficiencies in outbound sales efforts. With a small sales team and increasing lead volume, the company needed a solution to:
✔ Reduce the cost of appointment setting and lead follow-ups.
✔ Improve outbound sales efficiency without increasing headcount.
✔ Automate routine sales processes while maintaining a personal touch.
Their sales team was spending over $5,000 per month on appointment setters while struggling with high employee turnover and inconsistent lead follow-ups. The company needed a way to scale without significantly increasing operational costs.
Process: How Awaz.ai Optimized Their Sales Workflow
The business adopted Awaz.ai to automate outbound sales calls and lead qualification, integrating AI agents into their existing workflow.
🔹 Key Adjustments in AI Agent Settings
✅ Freestyle Prompt Optimization
Created a structured but flexible script for AI sales agents.
Ensured AI Agents used a warm and confident tone for sales conversations.
Included automated follow-up responses for hesitant leads.
✅ Call Transfer & Lead Routing Improvements
Set up call transfers for high-intent leads to ensure human agents handled qualified prospects.
Configured AI Agents to identify objections and push follow-ups via SMS/email.
✅ Testing & Refinement
Used the "Test Your Agent" feature to simulate conversations and fine-tune AI responses.
Adjusted prompts to better handle common objections and lead hesitations.
Monitored AI-generated reports to track conversion rates and engagement trends.
📌 Want to fine-tune AI prompts for better engagement? Read our Fine-Tuning Agent Prompts Guide.
Results: Increased Efficiency & Cost Savings
After optimizing their agent settings, the company saw significant improvements:
📈 30% Reduction in Appointment Setting Costs
🔹 AI automated lead qualification, reducing the need for manual appointment setters.
📈 20% Increase in Lead Conversion Rate
🔹 AI agents ensured consistent follow-ups, improving lead engagement.
📈 Better Scalability Without Adding More Staff
🔹 The company increased outreach volume while maintaining quality interactions.
By fine-tuning AI agent settings and automating outbound calls, the company achieved a higher ROI on lead generation efforts while keeping operations lean.
📌 Looking to scale outbound sales? Read our Setting Up Call Transfer Options Guide.
Conclusion: Key Lessons & Recommendations
Optimizing agent settings in Awaz.ai allowed this business to:
✔ Save costs on manual lead qualification and sales follow-ups.
✔ Scale outreach efforts efficiently without overloading human agents.
✔ Improve response consistency for better customer engagement.
For businesses looking to streamline sales processes and reduce costs, leveraging AI-driven agent optimization can lead to faster lead qualification, better conversion rates, and significant operational efficiencies.
Need Help?
We’ve got plenty of resources to assist you!
📺 Tutorial Videos: Watch step-by-step guides
🔑 Login / Sign-up: Access Awaz.ai
📖 Help Center: Visit our knowledge base
📧 Support Email: [email protected]