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How to customize your SMS messages with Make.com and Awaz

Learn how to specify which number to send SMS messages from, as well as customizes your own text messages!

Updated this week

Using a direct integration with Make.com allows you to automate SMS notifications during or after calls, customize message content, and choose exactly which number sends the message.

This gives you full flexibility to:

  • Send appointment confirmations

  • Notify your team about new bookings

  • Send internal alerts after call outcomes

  • Deliver custom follow-ups to leads


How It Works

When a call is completed in Awaz (Digital Influencers), Make.com can automatically trigger a scenario.

From there, you can:

  • Retrieve full call details

  • Filter based on call outcomes

  • Send an SMS using Twilio or Telnyx

  • Customize the message content dynamically


Step-by-Step Setup in Make.com

Step 1: Add the Trigger Module

Start by creating a new scenario in Make.com.

Select the “Watch Calls” – Digital Influencers module as your trigger.

This module fires every time a call is logged on the platform.

If you haven’t connected your account yet:

  • Click Add

  • Paste your Generic API Key

  • Save the connection

Step 2: Add “Get Call Details” Module

Next, connect the Get Call Details module.

In this step, map the Call ID from the Watch Calls trigger.

This allows you to retrieve detailed call information, including:

  • Contact name

  • Phone number

  • Call outcome

  • Summary

  • Custom variables

Step 3: Connect Your SMS Provider (Twilio or Telnyx)

💡 Tip: Before connecting the Twilio/Telnyx “Create a Message” module, confirm the number you’ll use for “Send Message From” is SMS-capable. In Twilio, your purchased numbers list shows each number’s capabilities (e.g., SMS/Voice), so you can quickly spot if a number is voice-only and won’t send texts. For Telnyx, make sure you’re using a number with the SMS feature enabled in your portal.

Now, add your SMS provider module.

You can use either:

  • Twilio

  • Telnyx

When connecting:

  • For Twilio, you’ll need your SID and Auth Token

  • For Telnyx, you’ll need your API Key

For this example, we’ll use Twilio — but the setup process is nearly identical for Telnyx.


Configuring the “Create a Message” Module

Once Twilio is selected, choose the Create a Message module.

You will see four important fields:

1️⃣ Send Message From

This is where you specify the phone number that will send the SMS.

It must be a number connected to your Twilio (or Telnyx) account.

2️⃣ To

This is the recipient’s phone number.

You can:

  • Manually enter a number

  • Map a variable (for example, the client’s phone number from the call data)

3️⃣ Message Body

Here, you can either:

  • Use a predefined Twilio template

  • Or create a fully custom message

If you choose to create a custom message, a Body field will appear.

4️⃣ Body

This is where you define your SMS content.

You can:

  • Write custom text

  • Insert mapped variables (like name, date, outcome)

  • Combine static text with dynamic call data

For example:

“Hi {{Name}}, your appointment has been successfully scheduled for {{Date}}.”

Make.com allows you to dynamically insert any call variable into the message.


Finalizing Your Scenario

After configuring all fields:

  • Click Save

  • Run a test to confirm everything is working

  • Activate your scenario

Your final scenario should look similar to:

Watch Calls → Get Call Details → Twilio (Create a Message)


Optional: Adding Filters & Advanced Logic

Between modules, you can add:

  • Filters (e.g., only send SMS if appointment was scheduled)

  • Conditional branching

  • Additional modules (Slack, Email, CRM updates)

This allows you to fully customize your workflow without writing any code.


Example Use Case

Let’s say a call ends with an appointment being scheduled.

You can configure your scenario to:

✔ Send a confirmation SMS to the client
✔ Send an internal SMS notification to your team
✔ Trigger additional automation in your CRM

All automatically, immediately after the call ends.

Quick Tips

  • Always test your scenario before activating it

  • Make sure your Twilio/Telnyx number is SMS-enabled

  • Use filters to avoid sending unnecessary messages

  • Keep SMS messages short and clear


Need Help?

We’ve got plenty of resources to assist you!

📺 Tutorial Videos: Watch step-by-step guides
🔑 Login / Sign-up: Access Awaz.ai
📖 Help Center: Visit our knowledge base
💬 Live Chat – Bottom-right corner of the Awaz platform

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