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How To Add a Widget on The Website for Triggering Inbound Calls

Create a form that lets visitors request an instant AI call using Awaz.ai and automation tools like Zapier, Make, or API.

Updated this week

Overview:

Want to let your website visitors experience an instant AI call demo?
By adding a simple form to your site (to collect name and phone number) and connecting it with Awaz.ai through automation, you can immediately trigger a call when someone submits the form — no complex coding required.

In this guide, we’ll show you how to do it using Zapier. You can also achieve the same flow using Make.com or Awaz's API, but Zapier offers the most beginner-friendly approach, especially with website builders like Webflow, Wix, WordPress, and others.

By the end of this guide, you’ll know how to:

✔ Add a lead capture form to your website
✔ Set up a Zapier trigger to call leads via Awaz.ai
✔ Connect your form data to Awaz.ai using custom fields
✔ Create an instant call experience for your prospects


Step 1 – Create a Contact Form on Your Website

  • Use your website builder (like Webflow, WordPress, Wix, etc.) to create a form.

  • Fields required: Name and Phone Number (email is optional depending on your needs).

  • Publish or embed the form where you want visitors to see it (e.g., homepage, product page, landing page).

💡 Tip: Keep the form simple to increase submissions — just ask for essential details.


Step 2 – Set Up Your Zapier Trigger

  1. Log in to Zapier

  2. Create a new Zap

  3. Set the Trigger App to your form platform (e.g., Webflow, WPForms, Typeform)

  4. Choose New Form Submission or similar as the trigger event

  5. Connect your trigger app and test the data to pull in a sample submission


Step 3 – Connect to Awaz.ai and Make the Call

  1. For your Zapier Action, search and select Awaz.ai as the app.

  2. Choose the Action Event: Make a Call.

  3. Connect your Awaz.ai account if you haven't already.

  4. Set up the action:

    • Select the Inbound Agent you want to handle the call.

  5. Go Live

    • Turn on your Zap

    • Watch leads get instantly called by your AI agent after they submit their number.

💡 Tip: Test the Action step to trigger a sample call using your test lead!


Optional: Add a Delay or Scheduling Logic

If you want the call to happen after a delay (e.g., 5 minutes later):

  • Add a Delay step between the trigger and the call action inside Zapier.

  • Or, schedule the call for a specific time using conditional formatting in Zapier.


💡 Final Tips

  • Always test your Zap end-to-end before going live.

  • Use personalized scripts in your AI’s Freestyle Prompt for better engagement (e.g., "Hi {{contact_name}}, I see you’re interested in...").

  • Consider tagging demo leads separately inside Awaz for easier tracking!


Need Help?

We’ve got plenty of resources to assist you!

📺 Tutorial Videos: Watch step-by-step guides
🔑 Login / Sign-up: Access Awaz.ai
📖 Help Center: Visit our knowledge base
💬 Live Chat – Bottom-right corner of the Awaz platform

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