Overview

As a Whitelabel partner, you control your own pricing and billing — but it's important to understand exactly how Awaz.ai’s cost structure works, especially when it comes to usage-based charges. This article breaks down all associated costs, what is (and isn’t) included, and how to set clear expectations for your clients.

By the end of this guide, you'll understand:

✔ What’s included in the ~$0.12/min AI usage rate
✔ How telephony (call) charges are handled
✔ What platform and transaction fees apply
✔ How to explain these components transparently to your clients

1. AI Usage Fees (~$0.12/min)

Awaz.ai does not charge you per minute directly. Instead, we connect you to third-party AI infrastructure and you pay them based on usage.

The average cost is ~$0.12/minute, billed to your account based on actual usage.

🔍 What’s Included in ~$0.12/min:

Speech-to-Text (STT): Converting live conversations into transcripts
Language Model Inference (LLM): Processing replies, prompts, and agent responses
Text-to-Speech (TTS): Turning agent responses into natural-sounding voice

📌 Note: These services are bundled and optimized under our partner integrations for smooth operation.

🎙️ Voice Costs (Included in Estimate):

ElevenLabs Voices: These ultra-realistic voices are included in the ~$0.12/min average. ElevenLabs charges approximately $0.07/min for voice generation alone.

📌 Important: This estimate only covers the AI stack. It does not include your actual phone call minutes.

2. Telephony Billing (Carrier Costs)

Awaz.ai does not act as a phone carrier. You are responsible for bringing your own telephony provider (e.g., Twilio or Telynx) under your account.

📞 How Telephony Charges Work:

You connect your own Twilio or Telynx account via API.
Charges vary based on region, destination number, and call type (inbound/outbound).
You can refer to their Twilio Pricing Directory or Telynx Pricing for exact per-minute rates in your market.

📌 Note: You are only charged for connected (answered) calls. No charges apply for missed or unanswered dials.

3. Awaz.ai Platform Subscription

Whitelabel access to Awaz.ai is billed under a single plan with all features included. The only difference is in how you choose to pay:

Monthly: Pay as you go, billed once per month
Yearly: Prepay annually at a discounted rate

All Whitelabel accounts — regardless of billing cycle — have access to the same features:

✔ Full dashboard branding
✔ Unlimited agents, campaigns, and integrations
✔ Client billing and Stripe integration
✔ Support for numbers through Twilio/Telynx, SIP trunking, and more

There are no feature restrictions based on your billing term. The subscription simply determines your payment cadence.

4. Stripe Payment Processing (For Whitelabel Resellers)

If you're selling plans and billing clients through the Awaz dashboard using Stripe, an additional 2% transaction fee applies on all payments processed through the platform.

This fee helps cover:

✔ Secure in-platform billing
✔ Automated revenue share tracking
✔ Maintenance of the Whitelabel payment layer

💡 Tip: You can absorb this fee or factor it into your plan pricing.

Example Cost Breakdown

Let’s say one of your clients places a 3-minute call through their AI agent:

Cost Category	Example Charge
AI Processing (STT, LLM, TTS, ElevenLabs)	~$0.36 (3 mins x $0.12)
Telephony (via Twilio/Telynx)	~$0.05 (varies by country)
Awaz Subscription	Fixed monthly/annual fee
Transaction fee to Awaz (if you bill clients)	2% of invoice on subscription/payments you bill your clients via Stripe

📌 Note: Because usage and telephony costs come from third-party providers, you have full control over how you structure your pricing. You can choose to pass these costs directly to your clients, bundle them into a flat-rate plan, or mark them up—it’s entirely up to you.